The Scrum Method & Consistency vs Wow

http://www.nytimes.com/2006/07/24/technology/24yahoo.html?pagewanted=1&_r=2&adxnnl=0&adxnnlx=1153822204-FD+Cky6XI1vGl3YbXwbSmQ

I'd recommend you read this three page article if you want to be brought up with the overall internet scene in the US (and globally). Will take you 5 min.

A few interesting points for us tech entrepreneurs .

"Like most big companies, it used to develop software by first creating a comprehensive design that defined how features would be written and tested. Instead, it is now trying what is known as a scrum method, where it will plan, build and test parts of a product every 30 days..
“We may not know how everything fits together,” Mr. Patel said. But by creating partly completed products that can be shown to customers, “We can get insights from users and react to that over a three- or four-month period to put it all together,” he said."